Spirit Halloween Privacy Policy

Last Updated: December 20, 2023

  1. Collection of Personal Information
  2. Cookies and Other Tracking Technologies
  3. Use of Personal Information
  4. Disclosure of Personal Information
  5. Interactive Features and Links
  6. Sweepstakes, Contests, and Promotions
  7. Data Security
  8. Your Choices
  9. Data Retention
  10. Children's Privacy
  11. U.S. State Privacy Rights
  12. Information for Users Outside the United States
  13. Updates to This Privacy Policy
  14. Contact Us

This Privacy Policy describes how Spirit Halloween Superstores LLC ("Spirit," "we," "our," "us") may collect, use, or disclose personal information, including through its websites that link to this Privacy Policy, such as www.spirithalloween.com, (the "Websites"), and offline means, such in-store locations (together, the "Services").

This Privacy Policy does not apply to other online services that we control and maintain, but do not link to this Privacy Policy. We may provide you additional privacy notices at the point of collection of your personal information, which supplement this Privacy Policy.

1. Collection of Personsal Information

We may obtain personal information from the following sources:

  • Directly from you. For example, when you sign up for email communications, register an account, enter promotions and sweepstakes, make purchases or donations, contact customer service (including through chat features), participate in surveys, make a product request or review, or otherwise interact with us.
  • Through tracking technology vendors. For example, via cookies and other tracking technologies (see Section 2 entitled "Cookies and Other Tracking Technologies" for more information).
  • From other parties. For example, our vendors and partners. We may also obtain your personal information from other consumers such as when they refer you to sign up to our loyalty program or ship you a gift.

Below are the categories of personal information we collect. Note that the personal information we collect about you may vary depending on the nature of your interactions with us and may not include all of the examples listed below.

  • Identifiers. This includes name, address, telephone number, account login credentials, email address, and other similar identifiers.
  • Personal Records. This includes name, address, telephone number, and email address.
  • Payment Information. You may provide certain payment information, such as credit or debit card details and billing address information.
  • Characteristics or Traits: This includes age and date of birth.
  • Commercial Information. This includes purchase history or tendencies.
  • Internet or Other Electronic Network Activity Information. This includes browsing history, search history, IP address, device identifiers, and information regarding online interactions, including interactions over time across the internet, the Websites, and advertisements.
  • Geolocation Data. This includes approximate location, which may be based on your ZIP code, IP address, or device information.
  • Audio, electronic, visual, or similar information. This includes photos, audio recordings of customer care calls, and CCTV footage.
  • Inferences. We may draw inferences from the other personal information we process to create a profile about you reflecting your preferences and interests.

Spirit may combine information about you that we have collected with information we obtain from other parties in accordance with this Privacy Policy.

It is in our interest that your personal information is accurate, complete, and up to date as is necessary for the purposes for which it is to be used. If you believe that the personal information we have about you isn't accurate or complete, please contact us as provided below in Section 14 entitled "Contact Us".

2. Cookies and Other Tracking Technologies

Depending on your location, we and our vendors may use a variety of tracking technologies, including cookies, beacons, and pixels that collect certain information when you interact with the Websites. Depending on your device and browser settings, these tracking technologies may collect your IP address, device identifiers, user preferences, approximate geolocation, the pages you click on, and the website you visited immediately beforehand. Additionally, these technologies may collect details about how you interact with the Websites, including scrolling and cursor movements, scrolls, gestures, clicks, and keyboard entries.

We may use these technologies for various purposes, including to provide functionality to the Websites, help us route traffic between servers, understand how the Websites are performing, how visitors use the Websites, improve features and content on the Websites, and for advertising purposes. We may combine certain information collected through tracking technologies with other information we obtain about you, which may include information we obtain from our vendors. We or other parties may collect personal information about your online activities over time when you use the Websites.

Technologies we use may include, but are not limited to:

  • Google Analytics. For more information on how Google Analytics uses data, visit: google.com/policies/privacy/partners. To opt out of Google Analytics cookies, visit: google.com/settings/ads and tools.google.com/dlpage/gaoptout.
  • Adobe Analytics. For more information on how Adobe uses data collected through tracking technologies, click here. To opt out of Adobe Analytics, click here.
  • Microsoft Advertising. For information on how Microsoft collects or receives personal information to provide service through Bing Ads, see the Microsoft Privacy Statement.
  • Meta. Meta may use cookies, web beacons, and other storage technologies to collect or receive information from the Websites aps and elsewhere on the Internet and use that information to provide measurement services, target and deliver ads.
  • Facebook Custom Audiences. You may opt out of Facebook Custom Audience by logging into your Facebook account and changing your privacy or advertising settings as per Facebook's opt out instructions. Please note that we do not control how other parties manage their opt-out processes.

Certain advertising tracking technology vendors may participate in the Digital Advertising Alliance ("DAA") AdChoices Program and may display an Advertising Option Icon for Interest-based Ads that links to an opt-out tool which allows you to exercise certain choices regarding targeting. You can learn more about the DAA AdChoices Program at http://www.youradchoices.com/. In addition, certain advertising networks and exchanges may participate in the Network Advertising Initiative ("NAI"). NAI has developed a tool that allows consumers to opt out of certain interest-based ads delivered by NAI members' ad networks. To learn more about opting out of such targeted advertising or to use the NAI tool, see http://www.networkadvertising.org/choices/. Please be aware that, even if you are able to opt out of certain kinds of interest-based ads, you will continue to receive non-targeted ads.

You may be able to adjust your browser settings to remove or reject cookies. Some browsers may have a "Do Not Track" setting. Please note that the Websites are not designed to respond to "Do Not Track" settings.

We are not responsible for the effectiveness of, or compliance with, external-parties' opt-out options or programs or the accuracy of their statements regarding their programs.

3. Use of Personal Information

We may use your personal information for various purposes, depending on your interactions with us, including:

  • Provide services you request or at your direction, including by maintaining or servicing your account; operating and maintaining our online and offline goods and services; processing your payments and orders; communicating with you; and processing and responding to your requests and questions.
  • Improving our services, including by maintaining or servicing your account; operating and maintaining our online and offline goods and services; processing your payments and orders; communicating with you; and processing and responding to your requests and questions.
  • Quality, safety, and internal research, including evaluating our services; repairing or improving the quality of our services; tracking and responding to quality and security issues; and developing new or enhanced products and services offerings.
  • Advertising and marketing, including measuring the effectiveness of our advertising and marketing, and uncovering insights to improve our marketing.
  • Security and integrity, including detecting security incidents and protecting against malicious, deceptive, or illegal activity, enforcing our policies and terms, protecting our rights, and generally providing you with a secure experience.
  • Compliance, including complying with applicable laws, regulations, or legal processes.

We reserve the right to convert, or permit others to convert, your personal information into deidentified, anonymized, or aggregated data, as permitted by law.

4. Disclosure of Personal Information

We may disclose each of the categories of personal information identified above to the below categories of recipients for operational or business purposes consistent with our purposes for collection or use.

A. Our Corporate Affiliates

We may disclose information we collect about you to our corporate affiliates for the business purposes detailed in this Privacy Policy.

B. Strategic Partners

From time to time, we may enter into a special relationship with another company that is not owned by or affiliated with us to provide additional features on the Services. These special relationships may include business partners, sponsors, and co-branded sites (referred to here as co-branded pages). Any information, including personal information, that you provide on one of these co-branded pages, may be collected, used and disclosed by us to these partners. By participating in activities or providing your information on these co-branded pages, you consent to our providing your information to those partners. Separate privacy policies may apply to these uses of your personal information. You will be informed when there is a co-branded page so that you can review the relevant privacy policies that apply.

C. Vendors

We may use vendors to help us operate our business and the Services, or administer activities on our behalf, such as: sending emails, serving advertisements, order fulfillment, processing payments, sweepstake administration, helping you locate the nearest store to you, Services maintenance, collecting and analyzing data, customer service, and detecting and deterring fraud or other illegal activities. For advertising purposes, we may disclose to vendors your information, including your personal information (such as your email address).

D. Other Disclosures

Your personal information may also be disclosed:

  • as required and/or permitted by applicable laws;
  • in the event we sell or transfer all or a portion of our business assets (e.g., further to a merger, reorganization, liquidation, or any other business transaction), including negotiations of such transactions, in accordance with applicable laws;
  • where we determine that disclosure of specific information is necessary to comply with the request of a law enforcement or regulatory agency or other legal process; or
  • to enforce our policies, or to investigate, prevent and take action regarding illegal activities, suspected fraud, to protect legal rights, propriety, or safety; or
  • when necessary to protect our affiliated companies, our employees, our customers, or others.

5. Interactive Features and Links

We may engage vendors to provide certain interactive features on our Websites. Your use of these interactive features is voluntary, and we may retain the information that you submit through these features. For example, we may offer an interactive chat feature to assist you with your order and for other customer service purposes. When you participate in the interactive chat, either with a virtual or live agent, the contents of the chat may be captured and kept as a transcript. Certain interactive features may allow you to share content to your social media profile or submit content to us such as product reviews. We may also enable access to, or display of, content served and published by other parties. Additionally, we may link to other online services that we do not maintain or control.

When submitting information through an interactive feature provided by a vendor, or when visiting another online service, you are subject to that vendor's terms of use and privacy policy. You should review those privacy policies to understand how these parties may use or disclose your personal information. We are not responsible for the content or privacy practices of any linked websites that we do not control. This Privacy Policy does not apply to online services that we do not control or maintain.

6. Sweepstakes, Contests, and Promotions

We may operate sweepstakes, contests, raffles, and similar promotions (each, a promotion), including promotions that are jointly sponsored or offered by other parties. Participating in a promotion may require submitting personal information. If you choose to participate in a promotion, your personal information may be disclosed to these parties as described in the terms applicable to that promotion.

7. Data Security

We strive to maintain appropriate administrative, technical, and physical safeguards that are designed to help protect personal information collected or received through the Services, taking into account the volume, sensitivity, intended use, and format of the personal information. We limit access to your personal information to our trained employees who we reasonably believe need to come into contact with that information to provide products or services to you or in order to do their jobs.

Although we follow reasonable procedures to safeguard information, transmission via the Internet is not completely secure and we cannot guarantee the security of your information submitted online.

8. Your Choices

A. Account Information

You may update certain personal information by logging into your account and accessing the account settings feature.

B. Email Marketing

If you signed up to our email marketing communications, you may opt out at any time by clicking the unsubscribe link in the body of the email or by contacting us at:

Spirit Halloween Superstores LLC
6826 Black Horse Pike
Egg Harbor Township, NJ 08234

If you have a registered account, you may also control your email marketing preferences through your account settings. Please allow up to 10 business days for your request to be processed. Note that regardless of your email marketing preferences, Spirit may still send you program emails for administrative reasons, including transactional emails about your account or any services or products you have requested or received from us.

9. Data Retention

We keep your personal information for as long as is necessary for the purposes described in this Privacy Policy, which generally means holding the personal information for as long as one of the following apply:

  • Your personal information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the personal information;
  • Your personal information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the personal information was collected; or
  • We are otherwise required or permitted to keep your personal information by applicable laws or regulations.

Where personal information is used for more than one purpose, we will retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us using the contact details below.

10. Children's Privacy

Our Services is not intended for children under 13. If we learn that we have received information directly from a child who is under the age of 13, we will delete the information in accordance with applicable law.

11. U.S. State Privacy Rights

Depending on your state of residency, such as California, Colorado, Connecticut, Utah, and Virginia, you may have certain rights relating to your personal information as described below. To exercise any of these rights, please submit a request through our webform or by calling us at 1-844-976-1706. Please note that we will need to authenticate your identity before your request can be processed. For authentication, you will be asked to verify your identity in accordance with the law.

If you are unsatisfied with the resolution or result of a prior request, you may ask us to reexamine your request using our webform.

We will not discriminate against you for choosing to exercise any of your privacy rights.

Right to Confirm, Know, or Access. You may confirm whether we are processing your personal information, access your personal information, and obtain a copy of personal information you provided to us in a portable format.

This right covers information regarding:

  • Your personal information confirmed to be processed by us
  • Our purposes for processing your personal information
  • The categories of personal information we disclose to external parties
  • The categories of external parties to which we disclose your personal information

Right to Correct. You may request that we correct inaccuracies in your personal information, taking into account the nature of the personal information and our purposes for processing it.

Right to Delete. You may request that we delete your personal information. Please note that we may retain certain personal information as permitted by applicable law.

Right to Opt Out. Depending on your jurisdiction, you may have the right to opt out of the sale of your personal information, cross-behavioral or targeted advertising, and automated decision making or profiling that produce legal or similarly significant effects. As described in Section 2 entitled "Cookies and Other Tracking Technologies", we may not enable certain tracking technologies, including those that conduct cross-behavioral and targeted advertising, in certain jurisdictions. We do not engage with tracking technologies that involve the selling of personal information or cross-behavioral and targeted advertising in jurisdictions that provide opt out rights to residents, nor do we engage in automated decision making or profiling that produce legal or similarly significant effects. To the extent that we conduct marketing campaigns related to look-a-like audiences, which may involve cross-behavioral or targeted advertising, you may request to opt out of the use of your personal information for these purposes.

Authorized Agents. Depending on your state of residency, you may have the right to designate an authorized agent to make certain privacy rights requests on your behalf. We will subject privacy rights requests we receive from agents to our verification process, which includes verifying the identity of the agent and their authorization to make the request.

Please note that if you make a privacy rights request, we will retain the personal information submitted in connection with your request for recordkeeping purposes.

In addition, California residents have the following rights, which must be exercised as described below:

  • California's "Shine the Light" Law. California's "Shine the Light" law permits California residents to request certain information regarding our disclosure of certain personal information to third parties for their own direct marketing purposes. If you are a California resident, you may request information about our compliance with the Shine the Light law by contacting us at cashinethelight@spirithalloween.com or by sending a letter to 6826 Black Horse Pike, Egg Harbor Township, NJ 08234 ATTN: Legal Department/California Privacy Inquiry. Any such request must include "California Shine the Light Request" in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each calendar year.
  • California Minors. Any California residents under the age of eighteen (18) who have registered to use our online services, and who posted content or information on the online service, can request removal by contacting us at legaldept@spirithalloween.com detailing where the content or information is posted and attesting that you posted it.

12. Information for Users Outside the United States

Cross-Border Data Transfers. If you are visiting the Websites from outside the United States, please be aware that personal information we and our vendors obtain about you will be processed in the United States or in other jurisdictions. By using the Websites, you acknowledge your personal information may be transferred to, and processed in, jurisdictions outside your own, as described in this Privacy Policy. Please be aware that the data protection laws and regulations that apply to your personal information transferred to the United States or other countries may be different from the laws in your country of residence.

Canadian Privacy Rights. Subject to limited exceptions under applicable law, or contractual requirements, and reasonable notice, you have the right to access, update, rectify and correct inaccuracies in your personal information and to withdraw your consent to our collection, use and disclosure of your personal information. The withdrawal of your consent may affect our ability to continue to provide you with the products and services that you have or would like to receive because the continued use and disclosure of your personal information is a necessary part of making the product or service available to you. To exercise these rights, you may submit a request through our webform. We may require certain personal information for the purpose of verifying the identity of the individual making the request.

13. Updates to This Privacy Policy

We reserve the right to make changes to this Privacy Policy. These changes will take effect immediately upon posting. If we make any material changes to the Privacy Policy, we will provide a notice about such material changes. For your convenience, the last updated date of the current Privacy Policy will be posted at the top of this page. By continuing to use the Services following such changes, you will be deemed to have agreed to such changes. If you do not agree to the changes in our Privacy Policy, it is your responsibility to stop using our Services. It is your obligation to ensure that you read, understand and agree to the latest version of the Privacy Policy.

14. Contact Us

You may contact us at legaldept@spirithalloween.com.