Good news, Halloween fans: the Spirit Halloween flagship store grand opening is happening Saturday, July 30, and you’re invited! Located at Spirit Halloween’s Harbor Square Plaza location at 6725 Black Horse Pike in Egg Harbor Township, New Jersey, this special event promises to kick off your Halloween season in a frighteningly good way. The first 200 guests will get a special swag bag prior to the store’s opening.

Starting at 9 a.m., the day will kick off with tarot card readers, food and beverage vendors and plenty of family-friendly activities. At 9:15 a.m., the trailer of Spirit Halloween: The Movie will debut live, and will replay every 15 minutes. There will be a special appearance from three of the film’s lead cast members: Donovan Colan, Dylan Martin Frankel, and Jaiden J. Smith.

At 10:55 a.m., a ribbon cutting will officially kick off the Halloween season, and then at 11 a.m., the doors of our flagship Spirit Halloween store will open. You’ll be able to get a first look at this season’s exclusive in-store experience starring Spirit Halloween’s unique assortment of animatronics. Browse our aisles to check out this year’s must-have costumes, home décor, outdoor decorations, and more! You’ll have plenty of time to get your home Halloween-ready and decide who you want to be for Halloween 2022.

“The official opening of Spirit Halloween stores is always special, but there is an extra buzz in the air this year with the news of our first-ever feature-length film,” said Steven Silverstein, CEO of Spirit Halloween. “We are thrilled to keep the momentum and welcome super fans from around the country to be among the first to shop the 2022 collection and help us officially launch the Halloween season earlier than ever.”

Admission is free and open to the public. For the inside scoop on all things Halloween, follow @SpiritHalloween on social media. Visit for all the latest Halloween animatronics, costumes, and merchandise! Looking for your local Spirit Halloween store? Visit our Spirit store locator after July 25 to find out when you can shop in your area.