It’s that time of year again: On Saturday, July 29, 2023, the Spirit Halloween flagship store grand opening celebration in Egg Harbor Township, New Jersey will officially kick off Halloween season with an epic party! Help celebrate our 40th anniversary along with other Halloween haunters and fans!

As we’ve done the past two years, Spirit Halloween will hold a gathering at our flagship store in the Harbor Square shopping center to unveil our best costumes, accessories and décor for Halloween 2023! The first 200 guests will receive an exclusive Spirit Halloween 40th anniversary swag bag prior to the store’s opening, starting at 8 a.m. on July 29.

The earliest time attendees can arrive is 7 a.m. on Friday, July 28, the morning prior to the event. Note that overnight parking or camping are not permitted at Harbor Square (formerly Shore Mall).

Located at Spirit Halloween’s Harbor Square Plaza location at 6725 Black Horse Pike in Egg Harbor Township, New Jersey, this special event promises to start your Halloween season in a frighteningly good way.

Starting at 11 a.m., the day will kick off with food and beverage vendors and plenty of family-friendly activities. Entertainment and games include graveyard bowling, a 360 photo booth, tarot readers, caricature artists, and more! You’ll be able to get a first look at this season’s exclusive in-store experience starring Spirit Halloween’s unique assortment of animatronics. Browse our aisles to check out this year’s must-have costumes, home décor, outdoor decorations, and more! You’ll have plenty of time to get your home Halloween-ready and decide who you want to be for Halloween 2023.

Attendees will receive numbered lanyards (until all lanyards are given out) and will enter the Spirit Halloween flagship store based on their lanyard number. Guests will be asked by the event emcee to line up for entry starting at 10:30 a.m. on July 29 based on their lanyard number. If a guest doesn’t have a lanyard, they will be allowed to enter on a first come first serve basis, following admission of guests with lanyards.

On-site restrooms will be available starting at 8 a.m. on Saturday, July 29.

Admission is free and open to the public. Parking will be available in the designated areas. Click here to see a map of the area. There will also be overflow parking in the opposite area of the shopping center.

For the inside scoop on all things Halloween, follow @SpiritHalloween on social media.

Don’t miss out! Join us at our grand opening celebration on Saturday, July 29, 2023 and get your Halloween fun started early!

Visit for all the latest Halloween animatronics, costumes, and merchandise! Looking for your local Spirit Halloween store? Visit our Spirit store locator after July 29 to find out when you can shop in your area.